How it works
Wholesale price = unit cost ÷ (1 − target margin ÷ 100).
Free calculator / Pricing
Wholesale price calculator.
Set a wholesale price from unit cost and a target gross margin.
Your numbers
Change any value. The result updates here in your browser.
Your answer
A quick example
A $24 unit cost at a 40% target wholesale margin needs a $40 wholesale price.
This is a calculation from numbers you supply, not financial or tax advice. Check assumptions before making a decision.