How it works
Lead-to-sale rate = sales ÷ leads × 100.
Free calculator / Marketing
Lead-to-sale rate calculator.
Measure the share of leads that became sales in the same cohort.
Your numbers
Change any value. The result updates here in your browser.
Your answer
A quick example
12 sales from 150 leads is an 8% lead-to-sale rate.
This is a calculation from numbers you supply, not financial or tax advice. Check assumptions before making a decision.