How it works
Conversion rate = conversions ÷ visitors × 100.
Free calculator / Marketing
Conversion rate calculator.
Turn visitors and completed actions into a conversion percentage.
Your numbers
Change any value. The result updates here in your browser.
Your answer
A quick example
50 purchases from 2,000 visitors is a 2.5% conversion rate.
This is a calculation from numbers you supply, not financial or tax advice. Check assumptions before making a decision.