How it works
Click-through rate = clicks ÷ impressions × 100.
Free calculator / Marketing
Click-through rate calculator.
Measure clicks as a percentage of impressions.
Your numbers
Change any value. The result updates here in your browser.
Your answer
A quick example
120 clicks from 6,000 impressions is a 2% click-through rate.
This is a calculation from numbers you supply, not financial or tax advice. Check assumptions before making a decision.